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Amy-Lee - Founder of Assistive Sister

Meet Our Owner

Our owner, Amy-Lee Schull, brings a wealth of experience to Assistive Sister. With a background in hospitality, customer service, administration, bookkeeping, and nursing, Amy-Lee has the skills and knowledge to understand and address the unique needs of small businesses. She holds a Certificate 3 in Business Administration and Management, a Diploma of Nursing, and a Bachelor of Nursing. As a registered nurse and a small business owner herself, Amy-Lee has over 15 years of administration, management, and bookkeeping experience.

Inspiration Behind Our Business

The inspiration for Assistive Sister came from the daunting world of online business development. Many quotes for website creation were exorbitant and came with binding support contracts, which wasn't feasible for small businesses with limited cash flow. Having successfully built my own online presence, I saw the opportunity to offer affordable, high-quality services. Additionally, I recognized that other small business owners shared the same concerns about hiring employees for occasional tasks.

Our Vision

Our long-term vision is to continue supporting your business growth, helping you reach your goals while maintaining a healthy work-life balance.

Join us in this journey of growth and empowerment. Let's work together to make your business thrive.

Our Mission

Assistive Sister Virtual Assistant

At Assistive Sister, our mission is clear: To provide help and professional support for businesses. We understand the challenges and financial constraints faced by businesses in Australia, and our goal is to empower them to achieve their dreams without the burden of excessive costs.

Our Journey:

Assistive Sister was born out of a personal experience. As a fellow business owner, I knew the struggle of deciding when to bring on an employee and whether it was the right time. I recognized that not every business needs a full-time team member, and tasks often vary widely in scope and frequency. This realisation led to the creation of Assistive Sister, where we offer a diverse range of services and skills. We provide the flexibility to opt in and out as needed, working around your schedule and budget.

What Sets Us Apart:

At Assistive Sister, we pride ourselves on working closely with our clients. Unlike many service providers, we don't pressure you into long-term contracts that could strain your finances. Our commitment to transparency, affordability, and flexibility differentiates us from the rest. We are also happy to be met in person and not just virtually. 

Core Values and Principles:

Our operations and relationships are guided by a set of core values and principles, including empowerment, transparency, integrity, excellence, growth, affordability, flexibility, collaboration, customer-centricity, and unwavering support.

Our Collaborations:

We've established partnerships with industry leaders such as Wix, Shopify, Shopline and Squarespace to offer you the best solutions. We're also proud members of Gold Coast Girls in Business, actively participating in the Girls in Business Movement.

Amy-Lee Schull

Owner & Virtual Assistant


(07) 5620 - 1015

Amy-Lee Virtual Assistant

A Bit About Me

Hello, I'm Amy-Lee Schull, the driving force behind Assistive Sister. My background is a diverse tapestry of experiences, including roles in hospitality, customer service, administration, bookkeeping, and nursing. With over 15 years of administration, management, and bookkeeping under my belt, I bring a seasoned perspective to the table.

What sets me apart is not just my professional journey but also my hands-on experience running and managing businesses and ecommerce stores. As a registered nurse and a small business owner, I understand the intricate needs of businesses from both a strategic and operational standpoint.

My commitment to continuous improvement is reflected in my educational pursuits. I hold a Certificate 3 in Business Administration and Management, a Diploma of Nursing, and a Bachelor of Nursing. Currently, I am furthering my knowledge by studying for a Certificate IV in Entrepreneurship and New Business.

Trust me to navigate your business needs with a blend of practical experience, professional expertise, and a forward-thinking entrepreneurial mindset.


Administration/ Virtual Assistant

  • Basic Bookkeeping ( Data Entry, Accounts Payable & Receivable, Bank Reconciliation, Basic Payroll)

  • Organisational Skills 

  • Communication Skills

  • Problem Solving Skills

  • Customer Service

  • Leadership

  • Rostering

  • Document Management

  • Policy and Procedure creations and implantation. 

  • Resourceful 

Web Design/Graphic Design 

  • Creation of Website

  • Creation of E-Commerce Site

  • Creation of Graphics from content

  • Typography skills

  • Creativity

  • Problem solving

Competitant with

  • Office 365

  • Shopify

  • Shopline

  • Wix

  • Squarespace

  • Mondays

  • Google Suite

  • Xero

  • MYOB

  • Adobe Illustrator

  • Adobe photoshop

  • Dubsado

  • Meta Business Suite

  • Canva

  • Adobe Acrobat

Have some more Questions?

Do you have any questions about our skills or services? If you do feel free to contact us and we will be more then happy to assist. After all we are the Assistive Sister!

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